When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and potential customers. Strengthening your marketing communications is a step in the right direction.
Engaging in regular cross-departmental collaboration will enhance your biz development goals, keeping the customer journey in mind at all times. Here, nine Forbes Business Development Council members each share one way for biz development leaders to begin developing and implementing marketing initiatives that build better brand awareness and increase sales outcomes.
