Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and potential sales, but also build trust and credibility with consumers. Getting to the top of SERPs in 2024, however, is a tall order for brands.
To read continue: https://www.forbes.com/sites/forbesagencycouncil/2024/05/02/how-to-navigate-algorithm-changes-in-2024-to-earn-a-top-spot-on-serps/?sh=56b7bdd25918
